Jalapa Jar's founders, Joel Nearing and Tommy Byrnes, started the company with a simple belief that fresh flavors should be enjoyed without compromise. They created a one-of-a-kind salsa recipe that is crafted in small batches with produce picked at the peak of ripeness. Their proprietary process captures the vibrancy of homemade taste while achieving a 16-week shelf life, making it the most widely loved and distributed fresh salsa brand in the country.