Meet Marmalade.

We use AI and editorial curation to connect you to authentic small brands, no matter your niche.

Shop small. Buy Better
Shop small. Buy Better
Shop small. Buy Better
Shop small. Buy Better
Shop small. Buy Better
How Marmalade works
Create a profile and let our sophisticated AI show you real makers, inventors, designers, artisans and family-owned businesses who value what you value.
Whether you're all about sustainability, looking for products built to last, or just want to treat yourself to something special, Marmalade is designed to help you explore products made by brands that care about their craft.
Marmalade is like a search engine that's laser-focused on small and independent brands online.
In short: Find better products on our website. Buy directly on theirs.
How to get started
Baby gear
Home decor
Marmalade adapts to your taste and values the more you explore.
1. Tell us what you're into
Create a free profile and share your shopping interests. Then start exploring thousands of interesting finds from smaller brands, including unique clothing brands, high-quality home goods, and well-made gifts for men, women, and children.
2. Save your faves
Keep track of your favorite items. If you're redesigning your living room, create a list for each room. If you're getting ahead of the holidays, create a list for each of your loved ones. Save items that pique your interest, products you've never tried, and brands you want to keep your eye on.
3. Help small brands stay independent
We send you directly to your new favorite small businesses to make your purchase and make their day. You break free from mega-retailers and help small brands thrive.
Discover small brands you can get excited about.
We're on a mission to spotlight the entrepreneurs, artisans, inventors, and family businesses making the best stuff on the internet.
We created Marmalade to help smaller businesses reach wider audiences and land on the radars of shoppers who truly get that best things aren't always two-day shipped through Amazon.
We support Direct-to-Consumer (D2C)
When you find something you love on Marmalade, we take you directly to the brand’s website to complete your purchase.
As a discovery platform, and not a marketplace, we encourage exploring the diverse and wonderful online storefronts from small and independent brands.
We help boost brands you love, not brands that pay the most
Our co-founders Chris, Jimmy, and Steve spent many years in the world of data science, and realized that shopping small online was a total numbers game.
We’re living in a pay-to-play world, which means businesses who can afford to buy the most ads get the most storefront traffic.
We have so many close friends and family members who run small businesses, and figured that there had to be a better way to help them reach success.
After jamming together for some time, we began building Marmalade to uncover small brands you might vibe with but can be hard to find on mainstream platforms.
By using Marmalade, you’re helping to democratize the digital foot traffic to the folks who deserve it the most.
Real businesses by real people
Real businesses by real people.
Jason & Erica, the soda makers behind the “sophisticated, adventurous botanical sodas with an extra dry finish” at Casamara Club. Just one of the 10,000+ small brands you'll find on Marmalade.
Frequently asked questions
Discover all the goods from experts, no matter your niche.