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About Us
Shop smaller and smarter with Marmalade.
We guide you to the small brands and makers selling just the thing you’re searching for.
How Marmalade works
Know that feeling you get after stumbling across the perfect find at a craft fair? Marmalade recreates that same magical shopping experience. But on the internet. Just tell us what you’re on the hunt for, and we’ll generate custom, top-quality recs in seconds — all sold by small businesses, up-and-coming brands, and makers off the beaten path. In summary: Find new faves on our website. Shop directly on theirs. Feel really good.
Why Marmalade exists

We’re on a mission to spotlight small businesses
Entrepreneurs and makers deserve more — especially because they often have little to no marketing dollars for customer acquisition. We created Marmalade to help small businesses reach wider audiences, and land on the radars of shoppers who truly get who they are (AKA… you).
We’re a place to discover and empower
When you find something you love on Marmalade, we take you directly to that small brand’s website to complete your purchase. Because we’re a discovery platform and not a marketplace, we take a $0 cut from any sale. Instead, we make money through small annual merchant subscriptions (not unlike a website host). So small biz wins are our wins too.
We help boost brands you ❤️, not brands that pay the most
Our co-founders Amy, Chris, Jimmy, and Steve spent many years in the world of data science, and realized that shopping small online was a total numbers game. More from them:  “We’re living in a pay-to-play world, which means businesses who can afford to buy the most ads get the most storefront traffic. We have so many close friends and family members who run small businesses, and figured that there had to be a better way to help them reach success. After jamming together for some time, we began building Marmalade to uncover small brands you might vibe with but can be hard to find on mainstream platforms. By using Marmalade, you’re helping to democratize the digital foot traffic to the folks who deserve it the most.”
Frequently Asked Questions
What kind of small businesses and brands can I find on Marmalade?
How does Marmalade determine which small businesses and brands show up?
Why doesn’t Marmalade have 5-star reviews?
Why is Marmalade incorporated as a Public Benefit Company (PBC)?

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