Viori is a hair-care brand that draws inspiration from the ancient hair-care rituals of the Red Yao women, who have used natural ingredients and cultivated Longsheng rice for over 2,000 years to keep their hair from greying. Viori handcrafts all-natural, plastic-free shampoo and conditioner bars using the same ancient traditions and ingredients. Their social mission is to partner with the Red Yao on projects that promote economic prosperity, ecological harmony, cultural preservation, and community well-being.