Sidia is a Toronto-based brand that offers clean and luxurious body care and fragrance products. Inspired by the legacy of their family matriarch, Sidia's formulas and fragrances are designed to liberate the senses and invoke a feeling of ease. Founder Erin Kleinberg launched the brand in 2020, with a focus on comfort, intention, and empowering women to live unfettered and free from restriction. Sidia also has a social mission to empower women to create, share, heal, and achieve through their Maison Mentors program.