NotTheColorBlue is a men's lifestyle brand created by the husband and wife duo behind @BlueCollarPrep. Eric, a blue-collar union electrician by day, has a passion for fashion, which has led to the creation of their brand. Their products include men's acrylic knit six panel skullcap beanies, necklaces, and a tan & vintage Lightroom preset. The brand is continuously evolving into a collection of all pieces Eric loves and wears regularly.