Viva Raw founders, Zach and Jenn, were inspired to create fresh and real food for their pets after witnessing the negative effects of kibble-based diets. They use only the highest quality, human-grade, and humanely raised ingredients sourced from the same farms and retailers as Whole Foods. Viva Raw is the only pet food manufacturer in the space that preps its meals in a USDA kitchen, ensuring food safety standards required for human food. Their chunked recipes allow pet parents to see the different cuts of meat and organ in their pets' meals.