Svala was founded by Helga Douglas, offering beautiful, stylish, and versatile pieces produced sustainably. Their handbags and accessories are made from premium, European, animal-friendly fabrics including pinatex, cork, and recycled plastic bottles. Svala has been featured in publications such as Vogue, Forbes, and the LA Times and was awarded Best Vegan Brand of the Year in 2020. Their Mirum collection is 100% plastic-free, recyclable, and circular. Svala stands for love, loyalty, freedom, and hope, inspired by Helga's love of animals and nature, and the simplicity of Scandinavian design.