Soleil Toujours prioritizes sun care as the most essential step in daily routines. Their formulas are free of harmful chemicals and packed with powerful antioxidants, minerals, and micronutrients. They are committed to sustainability, using eco-friendly packaging and running net-zero carbon footprint operations. The founder, Valerie McMurray, was inspired to create the brand after becoming aware of harmful ingredients in sunscreens and refusing to settle for chemical-laden or chalky options.