Amika is a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules. They offer 10 collections for every hair concern–no matter ethnicity, age or gender. They were kind & clean before it was a thing and all their haircare has always been cruelty-free, formulated without sulfates, parabens, aluminum starch. They proudly support HairToStay and their haircare packaging is 100% recyclable.