Rooted is a modern-day plant company that brings nature into your home. Founded by Ryan and Kay, their journey began in New York, where they felt the need to reconnect with nature in an urban jungle. They started Rooted in 2018, aiming to make the plant-buying experience more fun and sustainable. Over the years, they've transitioned to an online platform, offering affordable plants and educational content to help people reconnect with nature and improve their health and happiness.