Rahua's founders, Fabian Lliguin and Anna Ayers, were inspired by the Amazonian women's use of rahua oil to create a line of plant-powered hair and body care products that heal and transform. The products are made with organic and plant-derived ingredients, are vegan and cruelty-free, and contain no parabens, sulfates or gluten. The brand works with over 500 families from the Quechua-Shuar, Achuar, and neighboring tribes to cultivate the rainforest-grown ingredients used in their products.