Perelel offers targeted nutrition for every stage of motherhood, made by doctors and women's health experts. Their founders, Victoria and Dr. Banafsheh Bayati, were inspired to create the brand after Victoria's daughter was born with a cleft lip due to a folic acid deficiency. They discovered that many women have a common genetic mutation that prevents them from converting folic acid into folate, making the one-size-fits-all approach to prenatals ineffective. Perelel's daily vitamin packs provide tailored nutrition for each reproductive journey.