OUI the People offers bodycare products that prioritize the health of your skin, with a focus on sensitivity and melanin safety. Their mission, "The reConstitution of Beauty," aims to change the language used in the beauty industry away from flawed, anti-aging, and perfecting messaging. Founder Karen was inspired by her mother's ban on beauty magazines and the harmful messages they perpetuate. OUI the People is also Leaping Bunny Certified cruelty-free.