Nellie's creates planet-friendly cleaning and laundry products. Their founder, James Roberts, was inspired by his mother's belief in green cleaning and developed a line of products that are eco-friendly, hypoallergenic, and highly effective. They also have a Baby Laundry line, inspired by James's daughter, and even include their cherished family dog, Nugget, in their team. Their products are simple, honest, and transparent in their ingredients.