Maude was founded by Éva Goicochea in 2018. They offer body-safe essentials like vibrators, condoms, lubricants, and personal care goods. Maude's mission is to make intimacy better for all people through quality, simplicity, and inclusivity. In 2020, Dakota Johnson joined the team as an investor and Co-Creative Director. Maude stands for modern intimacy, and their products are beautifully designed, well-made, and affordable.