Live Tinted is a clean, vegan, and cruelty-free beauty brand founded by Deepica Mutyala, a South-Asian beauty entrepreneur known for her viral YouTube video covering dark under eye circles with red lipstick. Their products are formulated with deeper skin tones in mind and contain skincare ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalane, to hydrate and brighten the skin. They strive to change the beauty narrative and unite and celebrate beauty for all tinted skins.