Lelet NY is a modern luxury hair accessories brand handmade in NYC. Their designs are inspired by the runway and architecture. The brand uses high-quality materials such as Swarovski crystal and 14 karat gold plating. All of their products are made by hand in their NYC studio, and the brand is committed to sourcing all materials and labor locally. The founder, Sara Bieler Sasson, studied fine arts and architecture before designing hair accessories for her daughter Ayelet, which led to the creation of LELET NY. The brand has been worn by celebrities such as Anne Hathaway, Olivia Palermo, and Taylor Swift.