Junbi is a unique movement founded by two couples who seek to draw on the strength of the earth and deliver energy and goodness through matcha. The name 'Junbi' translates to "preparation" in Japanese, and they spend time vetting farms in Japan to ensure the best product, customer service, and experience. Their motto is "Prepare Daringly," encouraging customers to break free from their routine, step outside their comfort zone, and take on challenges to live a life filled with curiosity, risk, passion, and courage.