JIU JIE is a NYC-based brand that draws inspiration from film and pop culture to create a collection of plush, polymorphous knot pillows. Launched in 2018, the label's cushions feature rich fabrics in bold colors and patterns, with each design telling an intricate story that represents something deeper. Their soft sculptures create a sense of tension and intrigue, making space for curiosity and connection in interior design. JIU JIE's mission is to inspire connection and love through its innovative designs.