Identity Pet Nutrition prides itself on being grain-free, legume-free, and potato-free, using only the freshest ingredients sourced from small local farms and ranches. Their commitment to producing high-quality, limited-ingredient cat and dog food has led to the development of a portfolio of responsible, sustainably-sourced, highly nutritious canned and air-dried foods and treats. Their goal is to be the leader in an emerging niche within the pet industry.