Henry Rose is the first line of fine fragrances created with 100% ingredient transparency. Their cruelty-free, hypoallergenic, and no parabens, phthalates, formaldehyde, known carcinogens, or endocrine disruptors fragrances are dermatologist-tested. Actress Michelle Pfeiffer created the line after realizing the lack of ingredient transparency in the beauty industry and wanting to create a safer, sophisticated scent. The scents are created through years of mixing and matching a short list of high-quality ingredients.