Guide Beauty, led by Founder Terri Bryant and Chief Creative Officer Selma Blair, offers award-winning beauty products that are unique in design and bring joy to a broad universe of makeup users. They have a mission to create a culture of broader inclusion through Universal Design. Their obsession over everything, from how the tools fit in your hand to how the formulas glide over your skin, results in a new breed of beauty products that puts an end to uneven eyeliner, mascara slip-ups, and blotchy brows.