Freshly Moms offers natural supplements for every stage of womanhood, from conception to postpartum and overall wellness. Their founder, Shruti, started the company after experiencing a lack of clean motherhood support during her own postpartum recovery. Their products are based on Ayurveda and are made by a woman, for women. They have built a strong community based on transparency and trust, and are dedicated to supporting women's health through organic plant-based superfoods.