Elsie Frieda is a brand of handcrafted jewelry made with African beads, crystals, and metal. Their unique pieces are designed by a team of women who collaborate and empower each other. The brand is named after the founder's grandmother, a trailblazer who taught the values of kindness, hard work, and looking good. The Elsie Frieda Collection supports female causes and encourages women to celebrate their independence and personal style.