BRUNT Workwear was founded on the principle of providing high-quality work boots and clothing at an affordable price. Their founder, Eric Girouard, has a personal connection to the blue-collar industry, having worked in roofing and landscaping alongside his childhood buddies. BRUNT's products are built for workers, with workers, and they strive to make real workers' lives easier by focusing on developing practical solutions. Additionally, by selling directly to customers online, they eliminate unnecessary retail mark-ups.