Bonk Breaker crafts real food energy bars, electrolyte energy chews, and protein bars, catering to a diverse audience from families to elite athletes. Founded in 2005 by Jason Winn, a former Division 1 quarterback turned long-distance triathlete, the brand's inception was a quest for flavorful, nutritious alternatives. The name "Bonk Breaker" stems from preventing the energy crash, reflecting their dedication to sustaining athletes' performance with great-tasting, quality nutrition.