Bijoux's founder, Catherine, started making jewelry in 2015 to pay for a college course abroad. The brand's name, meaning "jewels" in French, was inspired by Catherine's grandfather who encouraged her to invest in herself and her business. The brand now offers real gold and silver jewelry and donates $1 from every order to a new charitable organization each quarter. Bijoux encourages self-love and confidence in women with any budget through their inspiring accessories.