B.box was founded by two moms on a mission to redefine everyday essentials for babies and kids. They aim to make parents' day-to-day easier while empowering little ones to be independent and confident. Their award-winning products, including sippy cups, cutlery, water bottles, and lunch boxes, are designed to solve pain points and fill gaps in the market. With over 10 million innovative sippy cups sold globally and a cult following for their game-changing bento lunch boxes, they continue to redefine the market and exceed customers' expectations.