As I Am was founded by Dr. Ali Syed, a Pakistani refugee and chemist with 45 patents. Their products are designed for curly hair and made with organic and natural ingredients, and are vegan and cruelty-free. As a socially responsible company, they donate $1 for every product sold to various worldwide causes focused on growth, education, development, justice, and prosperity. Their line of products includes the newly launched Rice Water and Temporary Color Gel, and they are sold worldwide.