POC Sports is a Swedish-based company that manufactures helmets, eyewear, body armor, apparel, and accessories for snow sports and cycling. Their mission is to provide optimized personal protection and safety through developing products of unquestionable quality and relevance. POC is known for breaking with convention, exploring new ideas, and innovating to improve protection for all. They have won over 60 international safety, design, and innovation awards, including the prestigious bike industry ‘Brand of the Year’ award.